“This is the right book at the right time. Increasing concerns about the quality of the data being collected online are pushing researchers to focus more on design, and to create more engaging and more usable online questionnaires. In an area where there is no shortage of opinion about what works and what doesn’t work, Mick Couper gives us practical advice based in science and data. His grasp of the subject matter and his command of the relevant methodological literature has produced a book that stands alone.”-Reg Baker, Market Strategies International
“What a treat! No one has been more passionate about the design of web questionnaires than Mick Couper, and this book is a tour de force - a broad, deep, thorough, and insightful array of data-based advice on optimizing web surveys. Many of the most important surveys in the future will be done via the Internet, and Mick’s guidance about how to collect the most accurate data possible will no doubt guide the next generation of researchers carrying out this work.”-Jon A. Krosnick, Frederic O. Glover Professor in Humanities and Social Sciences, Stanford University
“Mick Couper was present at the creation of the brave new world of Web surveys and no one knows the field better. His new book is an invaluable compendium of careful research and practical wisdom gained from over a decade of experience. Couper shows how design decisions affect both the respondent experience and the quality of data collected. Unfortunately, there are lots of bad Web surveys. Anybody who wants to conduct a good one should read this book.”-Douglas Rivers, Professor of Political Science at Stanford University and Cofounder of Knowledge Networks and Polimetrix
“Mick Couper has written the book that Web survey researchers have been waiting for. Designing Effective Web Surveys is a well-written, comprehensive overview of Web survey procedures. Using a minimum of technical jargon, Mick provides the information needed to conduct high-quality Web surveys. Every researcher involved in web surveys should read it.”-John Kennedy, Center for Survey Research, Indiana University
“This book provides a comprehensive and practical guide to designing web surveys which is long overdue. Couper’s recommendations are grounded in theory and supported by empirical evidence. His use of full-color examples culled from a wide variety of genres effectively illustrates his recommendations and serves to underscore his point that while the web is a powerful tool for survey researchers, the design of a web survey must be approached with care. His book is certain to be an extremely useful addition to both the teaching and practice of survey research.”-Rachel A. Caspar, RTI International
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“What a treat! No one has been more passionate about the design of web questionnaires than Mick Couper, and this book is a tour de force - a broad, deep, thorough, and insightful array of data-based advice on optimizing web surveys. Many of the most important surveys in the future will be done via the Internet, and Mick’s guidance about how to collect the most accurate data possible will no doubt guide the next generation of researchers carrying out this work.”-Jon A. Krosnick, Frederic O. Glover Professor in Humanities and Social Sciences, Stanford University
“Mick Couper was present at the creation of the brave new world of Web surveys and no one knows the field better. His new book is an invaluable compendium of careful research and practical wisdom gained from over a decade of experience. Couper shows how design decisions affect both the respondent experience and the quality of data collected. Unfortunately, there are lots of bad Web surveys. Anybody who wants to conduct a good one should read this book.”-Douglas Rivers, Professor of Political Science at Stanford University and Cofounder of Knowledge Networks and Polimetrix
“Mick Couper has written the book that Web survey researchers have been waiting for. Designing Effective Web Surveys is a well-written, comprehensive overview of Web survey procedures. Using a minimum of technical jargon, Mick provides the information needed to conduct high-quality Web surveys. Every researcher involved in web surveys should read it.”-John Kennedy, Center for Survey Research, Indiana University
“This book provides a comprehensive and practical guide to designing web surveys which is long overdue. Couper’s recommendations are grounded in theory and supported by empirical evidence. His use of full-color examples culled from a wide variety of genres effectively illustrates his recommendations and serves to underscore his point that while the web is a powerful tool for survey researchers, the design of a web survey must be approached with care. His book is certain to be an extremely useful addition to both the teaching and practice of survey research.”-Rachel A. Caspar, RTI International
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