Zen Cart: E-commerce Application Development: A step-by-step developer’s guide

Zen Cart: E-commerce Application Development: A step-by-step developer's guide

Zen Cart is a popular open-source PHP/MySQL-based e-commerce solution available under GPL that is designed to put the merchants’ and shoppers’ requirements first. Not only does Zen Cart offer a very long list of features, but the system is designed with both store owners and web developers in mind. There’s no sacrifice of usability or power.
This easy-to-follow book will teach you how to install, configure, and customize a Zen Cart shop and use its promotion and public-relations tools to attract customers to the shop. It will also teach you to customize the look and feel of the Zen Cart shop by localizing and customizing templates. With this excellent tutorial, you will be able to extend and tweak the Zen Cart store.

What you will learn from this book?
Install and configure your Zen Cart shop
Manage, import, and export products in bulk
Configure zones, currencies, payment processors, and shipping modules
Use discounts, salemaker, cross-sell and up-sell to promote products
Use gift certificates, discount coupons, and newsletters to attract customers
Localize your shop by translating and adding new language and locales
Create or customize templates for your shop
Migrate products and customers from osCommerce to Zen Cart
Integrate Zen Cart shop with other CMSs like e107, xoops, gallery2, WordPress, phpBB, etc.

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