Website Optimization: Speed, Search Engine & Conversion Rate Secrets

Website Optimization: Speed, Search Engine & Conversion Rate Secrets

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.
This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.

In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:

Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs

"Website Optimization" not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

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HTML & XHTML: The Definitive Guide (6th Edition)

HTML & XHTML: The Definitive Guide (6th Edition)

CHM | 678 pages | English | 3.7mb(rar)


HTML & XHTML: The Definitive Guide (6th Edition)/by Chuck Musciano (Author), Bill Kennedy (Author)
Description
HTML: The Definitive Guide is aimed at beginners as well as those who have more practice in Web-page creation. The authors assume at least a basic knowledge of computers, including how to use a word processor or text editor and how to deal with files. They teach you that learning HTML is like learning any other language and that

reading a book of rules can only take you so far. Readers begin writing what may be their first Web page just two pages into the book's second chapter. From there on, they provide a wide range of HTML coding to allow readers to learn from good examples. The book includes a handy "cheat sheet" of HTML codes for quick reference.
HTML: The Definitive Guide covers every element of HTML in detail, explaining how each element works and how it interacts with other elements. With hundreds of examples, HTML: The Definitive Guide gives models for writing effective web pages and mastering advanced features like style sheets and frames. HTML: The Definitive Guide shows how to use style sheets and layers to control a document's appearance; create tables; use Netscape's frames to coordinate sets of documents, design and build interactive forms; insert images, sound fields, video, applets, and JavaScript programs; create documents that look good on a variety of browsers.

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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

224 pages | A&C Black; 1 edition (September 1, 2007) | ISBN: 071367704X | PDF | 2 Mb

"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of FirstGov.gov

Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.

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Smarty PHP Template Programming And Applications

Smarty PHP Template Programming And Applications

PDF | 256 pages | English | ISBN: 190481140X | 5.5mb

Smarty PHP Template Programming And Applications/by Hasin Hayder (Author), J. P. Maia (Author), Lucian Gheorghe (Author).A step-by-step guide to building PHP web sites and applications using the Smarty templating engine
- Bring the benefits of Smarty to your PHP programming
-Give your designers the power to modify content and layout without PHP programming
-Produce code that is easier to debug, maintain, and modify
-Useful for both Smarty developers and users
Smarty is a templating engine for PHP. Designers who are used to working with HTML files can work with Smarty templates, which are HTML files with simple tags while programmers work with the underlying PHP code. The Smarty engine brings the code and templates together. The result of all this is that designers can concentrate on designing, programmers can concentrate on programming, and they don't need to get in each others way so much. Even if you are developing a site on your own, Smarty is a powerful way to make your code clearer to you and others, as well as easier to debug and modify later.
This book is a comprehensive guide to all aspects of using Smarty. It will help you to:
-Install and configure Smarty on your Web server
- Understand how Smarty affects your web site architecture, and build site foundations that make the most of what Smarty offers
- Designers will learn to work with templates that contain variables and logic, to modify layouts or content of Smarty web sites
- See how Smarty caching can improve the performance of your sites
- Develop custom Smarty functions and plug-ins to incorporate into your templates
Using a step-by-step approach based on realistic examples, the expert authors show you how to use Smarty in your own PHP development. The book is ideal for PHP developers who are new to Smarty, and for web designers who are working with PHP developers who are using Smarty.

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Advanced ASP.NET AJAX Server Controls For .NET Framework 3.5

Advanced ASP.NET AJAX Server Controls For .NET Framework 3.5

648 pages | Addison-Wesley Professional; 1 edition (July 6, 2008) | ISBN: 0321514440 | PDF | 5 Mb

ASP.NET AJAX server controls can encapsulate even the most powerful AJAX functionality, helping you build more elegant, maintainable, and scalable applications. This is the first comprehensive, code-rich guide to custom ASP.NET AJAX server controls for experienced ASP.NET developers. Unlike other books on ASP.NET AJAX, this book focuses solely on server control development and reflects the significant improvements in ASP.NET 3.5 AJAX and the latest Visual Studio 2008 features for streamlining AJAX development

Adam Calderon and Joel Rumerman first review the core Microsoft AJAX Library and JavaScript techniques needed to support a rich client-side experience. Next, they build upon these techniques showing how to create distributable AJAX-enabled controls that include rich browser-independent JavaScript client-side functionality. The authors thoroughly explain both the JavaScript and .NET aspects of control development and how these two distinct environments come together to provide a foundation for building a rich user experience using ASP.NET AJAX.

Create object-oriented cross-browser JavaScript that supports .NET style classes, interfaces, inheritance, and method overloading
Work with components, behaviors, and controls, and learn how they relate to DOM elements
Learn Sys.Application and the part it plays in object creation, initialization, and events in the Microsoft AJAX Library
Build Extender and Script controls that provide integrated script generation for their corresponding client-side counterparts
Localize ASP.NET AJAX controls including client script
Discover ASP.NET AJAX client and server communication architecture and the new support for Windows Communication Foundation (WCF)
Understand ASP.NET AJAX Application Services
Create custom Application Services
Design controls for a partial postback environment
Understand the AJAX Control Toolkit architecture and the many features it provides
Develop highly interactive controls using the AJAX Control Toolkit
Understand AJAX Control Toolkit architecture and build controls that utilize the toolkit

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Open Source Web Site Construction Kit | By Thomas Schenk

Sams | 575 Pages | 2002-01-15 | ISBN: 0672320878 | PDF | English | 3.1 MB


Product Description:

Gives readers a comprehensive survey of the best tools for building and maintaining Web sites. Author takes the reader through the process of thinking through and then building an open source Web site. Softcover.

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VoiceXML: 10 Projects to Voice Enable Your Web Site

Wiley | 2002-06-15 | ISBN: 0471207373 | 352 pages | PDF | 2,3 MB

A complete, hands-on guide to building Internet voice applications
VoiceXML is rapidly becoming the de facto language standard for handling the transition from visual Web browsing to synthesized text-to-speech information access. This book provides Web designers, database managers, and systems designers with all the tools and templates they need to accomplish this transition in the least amount of time and at the lowest possible cost. Mark Miller walks readers step-by-step through ten real world applications-from statement of the problem through code examination, error checking, and deployment-to clearly demonstrate how to use currently available tools, techniques, and strategies for building Internet voice applications. Accompanying each applications project is a telephone number that allows readers to listen to, and interact with, an actual working example of the application.
Responding to the ongoing needs of IT professionals for current and reliable information on the latest technologies, Wiley Computer Publishing introduces the Gearhead Press titles. These books, written by accomplished trainers in their respective fields, focus on real-world examples and case studies to give readers the best information on leading topics.
The Gearhead Press titles are characterized by two imprints: In the Trenches and Point to Point-both series include fast-paced books written by fellow IT professionals who have been there and done that.
In the Trenches books introduce technologies, guide readers to proficiency, and serve as practical, hands-on references after the initial tasks are accomplished. The Point to Point titles invite readers to join an IT team at a model company and implement technologies in real-world environments-demonstrating actual problems and solutions.
Companion Web site features code samples, working demos, links to most current specs, and updates.

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Web Standards Programmer's Reference : HTML, CSS, JavaScript, Perl, Python

Web Standards Programmer's Reference : HTML, CSS, JavaScript, Perl, Python, and PHP/by Steven M. Schafer.
* This invaluable resource offers tutorials and real-world examples as well as thorough language references for Web markup languages (HTML/XHTML and CSS), and popular scripting languages (JavaScript, Perl, and PHP)
* Examines the role of JavaScript, CGI (with examples in Perl and Python), and PHP on the Web and shows how to best use them all
* Includes a valuable reference section on each technology that can be used for review and consultation
this book is one-stop reading for all the essential Web standards—XHTML, CSS, JavaScript, CGI with Perl and Python, and PHP. In today's web environment, professional web coders and serious enthusiasts need to create documents and scripts that comply with published standards so your content can be viewed on as many web-capable platforms as possible. This book teaches the standards and technologies necessary to achieve that desired result.
Packed with examples for learning each of these standard technologies and followed by detailed references to each language, this book provides a total package for moving your web publishing to current standards-based coding.
What you will learn from this book
* A solid background and understanding of HTML and applying XHTML to format specific document elements
* Using CSS to select and format text, margins, colors, and other elements and position them on the page
* Applying JavaScript for client-side scripting and dynamic content delivery
* Using server scripts and CGI with the popular Perl and Python languages
* Publishing rich, dynamic content using the PHP scripting language
* The importance of following web standards to ensure compatibility with as many user agents as possible, including Internet Explorer, the increasingly important and popular Firefox, and the latest crop of mobile platforms
* How to avoid browser-specific code and deprecated tags and attributes that cause your documents to be unusable for many users

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ASP.NET 2 For Dummies

For Dummies | 2005-12-19 | ISBN: 076457907X | 432 pages | PDF | 6,6 MB

More than one million developers now use ASP.NET, the Microsoft technology for creating dynamic, data-driven Web sites
Published day and date with the new Visual Studio 2005 release, this revision of our bestselling book covers new language features as well as the much-anticipated Visual Web Developer tool
Requiring no previous Visual Basic or C# experience, the author walks complete beginners through ASP.NET 2 basics, from working with objects, building user interfaces, and killing bugs to accessing databases and handling user input

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Professionelle Websites

Ja, Stefan Münz. Kennt man. Besser gesagt seine Website SelfHTML. Und damit irgendwie auch ihn selbst. Die Website ist nämlich DIE Referenz für HTML, CSS, Webdesign und -programmierung schlechthin. Und sie ist kostenlos. Das ist ungewöhnlich und sagt etwas über den Menschen Münz. Auch mit Professionelle Websites geht er eigene Wege und stellt seine Auswahl an Werkzeugen und Techniken vor, die heute aus seiner Sicht für professionelle Websiten von Nöten und Nutzen sind. Ein Buch, das eine Grenze zieht, ohne auszuschließen: Ab hier professionell.
Am Anfang war das Web jung und wie im wilden Westen eben auch wild. Zusammen mit seinen Erfolgen und Fehlschlägen und die dadurch entstandenen Erfahrungen ist das Web älter geworden. Es gibt Standards, Begriffe und Techniken, die man beachten muss. Münz führt nicht mehr in die Geschichte des Webs ein, sondern klärt gleich zu Beginn Begrifflichkeiten: Was ist was, wer macht was und wie nennt man es. Dann folgen die Aspekte professioneller Websites: Arbeitsumgebung, Usability/Accesability, Planung, Realisierung und Pflege. Ungefähr jetzt ist klar, wo es hingeht. "Wenn Du eine Website machst, mach sie richtig" lautet das Motto. Was nun folgt ist Münz pur: HTML und CSS mit Ausflügen zu Multimedia, Flash und Grafiken. Klar, deutlich, verständlich und einfach ohne trivial zu sein. Es folgen dynamische Seiten mit Javascript und DOM einschließlich der Server-Seite und PHP zusammen mit MySQL. Bevor dann die Referenz kommt, ein Kapitel zum Betrieb von Websites: Rechte und Pflichten, Promoting und Aktualität. Die CD-ROM enthält weitere Quellen, SelfHTML und SelfLinux sowie Werkzeuge.
"Es hat die Aufgabe, einen Weg durch den Dschungel der Möglichkeiten zu zeigen, einen Weg, der sich an aktuellen Standards und gesammelten Einsichten orientiert." heißt es im Vorwort zu Professionelle Websites. Gesammeltes Wissen, Erfahrung, Erkenntnis und der Blick nach vorne gerichtet. Münz zeigt, wie er professionelle Websiten gerne hätte. Und wir machen dabei gerne mit!

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Beginning Joomla! From Novice to Professional

Apress | ISBN: 1590598482 | 2007 | 494 pages | PDF | 18 MB

Do you want the ability to manage documents, photos, and other content over the Web but dont want to shell out thousands of dollars in proprietary solutions? Want to create an online community for your hobby or user group? Youre not alone. For thousands of like-minded around the globe, the answer is Joomla!, an open source content management system used to manage all sorts of data over the Web.

While Joomla! is relatively easy to install, a fair amount of knowledge is required in order to configure the application to your specific needs. Beginning Joomla! answers many of the questions youre sure to have, guiding you through the process of creating your own design templates, adding and managing content, and adding popular community features such as article commenting, user profile management, and forums. Later chapters discuss e-commerce integration, explore search engine optimization, and show you how to extend Joomla! by creating your own plug-ins.

CHAPTER 1 Introduction to Joomla! .
CHAPTER 2 Quickstart: Setting Up a Joomla! Site in 20 Minutes
CHAPTER 3 Installation and Configuration .
CHAPTER 4 Adding Content .
CHAPTER 5 Administering Joomla!
CHAPTER 6 Creating Your Own Templates.
CHAPTER 7 Joomla! Extensions .
CHAPTER 8 Web Community Features. .
CHAPTER 9 Site Statistics .
CHAPTER 10 Photo Gallery .
CHAPTER 11 Joomla! E-commerce .
CHAPTER 12 Search Engine Optimization and Joomla! .
CHAPTER 13 Creating Extensions

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The Unusually Useful Web Book

-0- pages | New Riders Press; 1 edition (June 2, 2003) | ISBN: 0735712069 | CHM | 6,3 Mb

The Unusually Useful Web Book is the only book you need to find out everything you need to know about web sites. In fact, it's 2 books in 1. You can skim the sidebars and checklists for tips and techniques you can use right away. Or you can follow along with the main text for a detailed discussion of planning, designing, building, and maintaining your web site.

The Unusually Useful Web Book is jam-packed with do-it-yourself worksheets, lessons from the trenches, advice from experts, and jargon-free explanations. But don't just take our word for it. Read what others are saying about The Unusually Useful Web Book:

"This book definitely stands out. Most books of this nature are stuffed with irrelevant and non-substantive information that only add confusion. This book delivers an overwhelming amount of information in a way that is both approachable and useful. There was a lot of information that I could immediately apply to current projects." Garo Green, Director of Publications, lynda.com

"Anyone who has a passion for web design will enjoy this book. For the novice, it's an eye opener and the reader will probably be compelled to soak in all the material, cover to cover. For the professional, it's a strong reinforcement of things we often overlook and a great reference tool. I'm a professional and found it to be an up-to-date and refreshing read, and I plan on using it as a required textbook in the classroom!" Rosanna Yeung, Multimedia & Web Design Instructor, The Art Institute of California

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Creating Web Pages All-in-one Desk Reference for Dummies

672 pages | For Dummies; 3 edition (July 2, 2007) | ISBN-10: 0470096292 | PDF | 21 Mb

Whether you’re looking to show off your digital photos or launch your own blog, Creating Web Pages All-In-One Desk Reference For Dummies, 3rd Edition delivers all the know-how you need to create Web pages for any need. It demystifies technical topics like HTML and Cascading Style Sheets, gives you the lowdown on adding sound and video to a page, and shows you how to put the latest versions of Dreamweaver and Flash to work.

These nine minibooks show you the easy way to create great-looking pages with all the bells and whistles. They’re completely revised and updated to cover new page design tools and trends. Three all-new minibooks show you how to use Microsoft's new Expressions Web tool to build simple but dazzling pages at online services such as Google Pages, MySpace, and eBay. You’ll also learn how to tweak a site's look and feel with Cascading Style Sheets. Discover how to:
Create user-friendly page designs
Build a blog or photo page
Fine-tune your firewall
Fine-tune pages with HTML or CSS
Spice up your pages with video and animation
Use templates to save time and frustration
Reduce exposure by controlling user tasks
Create interactive features such as clickable images
Generate sophisticated graphic effects and movies with FlashDiscover

So what are you waiting for? Get Creating Web Pages All-In-One Desk Reference For Dummies, 3rd Edition and start smartening up your Web pages now!

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Computer Power User ( CPU ) January 2009 ( Lite Version 20 MB )

PDF | English | 20 MB

Computer Power User (or CPU) is a monthly computing and technology magazine published by Sandhills Publishing Company in Lincoln, Nebraska, USA. It has been in circulation since December 2001. The magazine features articles, reviews of hardware and software, editorial content and classified advertising. It is geared toward more advanced users than its sister publication, SmartComputing. Regular guest writers include Rob Malda and Chris Pirillo. CPU Magazine differs from most other computing magazines in that it focuses more on the latest hardware rather than software or gaming.

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Harvard Business Review December 2008

PDF | English | 23 MB

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants.

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The Times Literary Supplement 2008.11.28

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US News & World Report December 1 2008

PDF | English | 13 MB

U.S. News & World Report is an influential American newsmagazine published in Washington, D.C.. Along with Time and Newsweek, it was for many years a leading news weekly, although it focused more than its counterparts on political, economic, health and education stories. It is particularly well known for its ranking system and annual reports on American colleges, graduate schools and hospitals.

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Maison Creamania N71 Decembre Janvier 2009

PDF | french | 16Mb | 101 Pages

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PC World January 2009

PDF | English | 20 MB

PC World is a global computer magazine published monthly by IDG. It offers advice on various aspects of PCs and related items, the Internet, and other personal-technology products and services. In each publication, PC world reviews and tests hardware and software products from a variety of manufacturers, as well as other technology related devices such as still and video cameras, audio devices and televisions.

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Scientific American, September 2008

PDF | English | 92 pages | 8.4 MB

Privacy in an Age of Terabytes and Terror
The boundaries are shifting between public interest and "the right to be let alone."

Reflections on Privacy 2.0
Some issues that appear to be questions of privacy turn out to be matters of security or health policy.

Brave New World of Wiretapping
As telephone conversations migrate to the Internet, the government wants to listen in.

Tools of the Spy Trade
Night-vision cameras, biometric sensors and other gadgets already give snoops access to private spaces. Coming soon: palm-size "bug-bots."

How to Keep Secrets Safe
A versatile range of software solutions can protect the privacy of your information and online activities to any desired degree.

The End of Privacy?
Social-networking Web sites may be radically realigning what is considered public and private.

For countries, US, DE, ES, GB, FR, IT, CA, PT, NL, BE,

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Outlook Business 23 December 2008

PDF | English | 124 pages | 46 MB

Going into deep freeze
The global financial crisis is pushing the PE industry into a perilous ice age

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Smart Computing January 2009

PDF | English | 27 MB

SmartComputing is a monthly computing and technology magazine published by Sandhills Publishing Company in Lincoln, Nebraska, USA. It was formerly known as PC Novice, and the first issue rolled out in 1990
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N563 Decembre 2008

PDF | french | 76Mb | 252 Pages

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Spiegel und Focus 2008.50 vom 08.12.2008

PDF | 29,8 MB & 13,5 MB + 30.4 MB & 12,3 MB
Deutsch | mit und ohne Werbung

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The Major Works Of R N Elliott

The Major Works Of R N Elliott

Ralph Nelson Elliott (1871-1948) was of that rarest of breeds, a true scholar in the practcal world of finance. His fascinating theory of stock market behavior is remarkably unique in that it goes way beyond the usual "get rich quick" methods so characteristic of the bulk of the literature. Over the years the Wave Principle has had a profound effect on a small coterie of investors who not only have the ability to recognize a theory of immense practical value, but who have the ability to appreciate the aesthetic beauty of the human experience in the abstract.

The Wave Principle is much bigger than a mere stock market method; it has fascinated philosophers, mathematicians, psychologists, theologians, and financiers alike. Now, for the first time ever, after being out of print for decades, all the original works of R. N. Elliott have been made available in this one complete volume.

http://rapidshare.com/files/165834859/Prechter__Robert__1990__-_The_Major_Works_Of_R_N_Elliott.pdf

How I Trade Options

How I Trade Options

When Jon Najarian embarked on a career in the world of market making, he went from playing with the Bears to running with the bulls. In this chronicle of his trading evolution, the former middle linebacker for the Chicago Bears focuses on the key ingredient for his market success-learning to control risk.

From achieving speedy victory to coping with some enormous losses to building his own business, Najarian reveals here how he successfully trades the market with options traders, showing investors how to trade like the pros by:
* Honing self-discipline
* Handling volatility successfully
* Grasping puts, calls, and spreads
* Seizing opportunities and adapting strategies to changing times

Looking to Najarian's compelling personal-and highly educational-story as an example, stock, futures, options, and bond traders, as well as individual investors, will learn to limit risks, be aware of and avoid potential pitfalls-and trade options like a market maker.
http://rapidshare.com/files/165535927/JON__Najarian_-_How_I_Trade_Options__2001_.pdf

A Foreign Exchange Primer

A Foreign Exchange Primer

The foreign exchange market is the largest in the world, with an estimated $1.6 trillion average daily turnover. This book sets out to introduce the novice to the practical skills necessary to understand the foreign exchange market today.

A Foreign Exchange Primer provides a clear understanding of how this market functions, from the main products through to the techniques used, coverage of the main participants, details of the various 'players' and an understanding of the 'jargon' used in everyday dealings.

This concise, highly accessible primer is ideal for anyone new to or wanting to become involved in the foreign exchange market, from a dealing room or sales perspective through to the novice investor.

http://rapidshare.com/files/164847607/Wiley_Finance_.A_Foreign_Exchange_Primer.pdf

Trade What You See

Trade What You See

Trading the financial markets is extremely difficult, but with the right approach, traders can achieve success. Nobody knows this better than authors Larry Pesavento and Leslie Jouflas, both traders and educators of traders, who have consistently used pattern recognition to capture profits from the markets. In Trade What You See, Pesavento and Jouflas show traders how to identify patterns as they are developing and exactly where to place entry and exit orders. While some patterns derive from the techniques of Wall Street’s earliest traders and other patterns reflect Pesavento’s emphasis on the geometry of market movements and Fibonacci numbers.. Filled with hard-won knowledge gained through years of market experience, Trade What You Seeoutlines both a practical and sophisticated approach to trading that will be of interest to both novice and seasoned traders alike.

http://rapidshare.com/files/164534191/Trade_What_You_See.pdf

The Elliott Waves Principles

The Elliott Waves Principles

Developed by Ralph Nelson Elliott in the 1930s and '40s, the Elliott Wave Principle is a powerful analytical tool for forecasting stock market behavior. The basic concept behind the Wave Principle is that stock market prices rise and fall in discernible patterns and that those patterns can be linked together into waves.

In the years since it was first published, this classic guide to the Elliott Wave Principle has acquired a cult status among technical analysts, worldwide. And with each new edition, the authors have refined and enhanced the principle, while retaining all the predictions from past editions.

The 20th Anniversay Edition includes a special foreword and enhanced text. It’s the final revision of a classic.

http://rapidshare.com/files/165197778/Prechter_R_-_The_Elliott_Waves_Principles_112p.pdf

Intermarket Technical Analysis

Intermarket Technical Analysis

Trying to trade stock, bond, commodity and currency markets without intermarket awareness is like trying to drive a car without looking out the side and rear windows--very dangerous. In this guide to intermarket analysis, the author uses years of experience in technical analysis plus extensive charts to clearly demonstrate the interrelationshps that exist among the various market sectors and their importance. You'll learn how to use activity in surrounding markets in the same way that most people employ traditional technical indicators for directional clues. Shows the analyst how to focus outward, rather than inward, to provide a more rational understanding of technical forces at work in the marketplace.

http://rapidshare.com/files/164444504/JOHN_J_MURPHY-Intermarket_Technical_Analysis.pdf

The Hedge Fund Edge

The Hedge Fund Edge

The Hedge Fund Edge is an indispensable guide for any investor or trader who wants to consistently profit from the markets without having to undergo huge risks. Mark Boucher, hedge fund manager and well-known speaker on trading, provides readers with a solid methodology for achieving market-beating, long-run returns with risk that is substantially below the long-run risk of U.S. and global equities.

Boucher first looks at the limitations of traditional stock and bond investing, and then explains how to determine the safest and most profitable periods for investing in stocks in any country. He explains this strategy both conceptually and with an objective model that has been used to manage money successfully since the 1950s. He shows how to allocate funds among global equities at any given time while following safe, reliable, and profitable trends. The book also provides a thorough discussion of the Austrian Liquidity Cycle, an original combination of Austrian Economics, Economic Alchemy, and Liquidity Cycle Theory. Boucher explains how to use this theory to understand the major moves behind the markets and determine the most profitable market in which to invest.

http://rapidshare.com/files/167793659/Mark_Boucher_THE_HEDGE_FUND_EDGE_-_Maximum_Profit__Minimum_Risk.pdf

Day Trading Systems and Methods

Day Trading Systems and Methods

Using your computer to Day Trade has never been more popular. But it can also be risky business. Benefit from the simple truths LeBeau and Lucas provide - and stay on the winning side of the score sheet more often! This compact little booklet really packs a punch. Two top pros cover all the day trading essentials including:

1) What it is
2) How to get started
3) Costs of doing business
4) Maximizing profits
5) 12 major systems and methods for day trading success

http://rapidshare.com/files/167470438/Charles_Le_Beau____Lucas__David_W_-_Day_Trading_Systems___Methods.pdf

The Global Money Markets

The Global Money Markets

The Global Money Markets is the authoritative source on short-term investing and borrowing-from instruments in the U.S. and U.K., to asset-liability management. It also clearly demonstrates the various conventions used for money market calculations and discusses other short-term structured financial products such as asset-backed securities and mortgage-backed securities
http://rapidshare.com/files/167130434/FRANK_J._FABOZZI_-_The_Global_Money_Markets.pdf

How To Think Like Benjamin Graham and Invest Like Warren Buffett

How To Think Like Benjamin Graham and Invest Like Warren Buffett

This text provides advice on how to value a business and how to think about markets and market prices. It aims to help develop a mind-set that will be the foundation to successful investing, and looks at how the reader can analyze businesses and make wise investment choices. The author reveals three things an investor needs to get from financial statements, illustrating how managers play games with numbers, oftern to the detriment of the investor. Lawrence Cunningham argues that an essential element of intelligent investing is a common-sense ability to assess the trustworthiness of corporate managers, and gives readers the tools to find business managers who are trustworthy. The book also provides valuation examples from some top companies: GE, Amazon, Microsoft and Disney.

http://rapidshare.com/files/166774100/How_To_Think_Like_Benjamin_Graham_and_Invest_Like_Warren_Buffett.pdf

Elliott Wave Principle Applied to the Foreign Exchange Markets

Elliott Wave Principle Applied to the Foreign Exchange Markets

The modern foreign exchange markets date from the early seventies and the eventual breakdown of the Bretton Woods and Smithsonian Agreements on fixed parities. As from 1973 the currencies of the major "free" industrialised economies began to fioat freely against each other. For the rest of that decade the forex markets were in what is best descibed as their juvenile phase of growth; full of uncertainty and inexperience with varying degrees of liquidity. The markets were dominated out of London and New York whilst the Far-East was a distant third. In general, investors and corporates considered the market to be highly speculative, somewhat illiquid and definitely irrational,
With the arrival of desk-top computing power in the early eighties technical analysis and chartism began to make a significant appearance in the Forex markets, The initial reaction of most seasoned traders then, and even by many now, was one of scepticism. These market were considered to be highly unpredictable...

http://rapidshare.com/files/166491576/Balan___Robert_-_Elliott_Wave_Principle_Forex.pdf

The Handbook of Pairs Trading

The Handbook of Pairs Trading

Learn both the theory and practice of pairs trading, why it is consistently profitable, and how you can apply the strategies in your own trading with this valuable guide. Author Douglas Ehrman covers pairs trading involving stocks, options on stocks, and futures contracts, and explains how this type of trading allows you to profit from the changing price relationship of securities. In addition to a comprehensive discussion of the theories involved, he also includes practical examples that will to help you put what you've learned into practice.

Douglas S. Ehrman is a hedge fund manager and a leading authority on pairs trading. He is one of the founders and the Chief Executive Officer of AlphAmerica Asset Management LLC in Chicago. He also served as the chief executive officer of AlphAmerica Financial, Inc., the company that operated PairsTrading.com prior to its merger with PairTrader.com.

http://rapidshare.com/files/166176123/The_Handbook_of_Pairs_Trading.pdf

Dynamic Hedging

Dynamic Hedging

Dynamic Hedging is the definitive source on derivatives risk. It provides a real-world methodology for managing portfolios containing any nonlinear security. It presents risks from the vantage point of the option market maker and arbitrage operator. The only book about derivatives risk written by an experienced trader with theoretical training, it remolds option theory to fit the practitioner's environment. As a larger share of market exposure cannot be properly captured by mathematical models, noted option arbitrageur Nassim Taleb uniquely covers both on-model and off-model derivatives risks.

http://rapidshare.com/files/170700707/NASSIM_Taleb_-_Dynamic_Hedging_Pdf.pdf

Trading For a Living

Trading For a Living

Soviet-born author and practicing psychiatrist Elder (director, Financial Trading Seminars, Inc.) shares his learning over the years as a professional trader and expert in technical analysis and his principle of understanding the three Ms (Mind, Method, Money), which will strengthen the discipline required to be successful in trading. He explores crucial factors in the markets that most experts overlook, including time, volume, and open interest, and describes little-known indicators to track them profitably. In addition, he covers many of the more technical approaches to investing in futures, such as factoring in the meaning from the Elliott Wave, oscillators, moving averages, Market Logic, and point-and-figure charting. His unique viewpoints in this overly saturated genre explain his particular view that most traders sabotage themselves, while offering tips for others to avoid doing the same. The narration by Richard Davidson soundly guides the listener through this highly specialized work that, although first published seven years ago, remains recommended for university libraries supporting a finance and business curriculum

http://rapidshare.com/files/170217853/Alexander_ELDER__-_Trading_For_A_Living.pdf

Trend Following

Trend Following

How did trader, John W. Henry, start out as a farmer and end up a billionaire and owner of, first the Florida Marlins and now, the Boston Red Sox? How do traders like Bill Dunn, Ed Seykota and Keith Campbell continually pull profits in the hundreds of millions from both bull and bear markets? The answer is that they are trend followers. Trend following is the only strategy to consistently make money in the markets. Leading expert Michael Covel reveals the underground network of these little-known traders and hedge fund managers who have practiced trend following for years. He pulls back the veil on their strategies by introducing the basic concepts/techniques of trend following such as why the market price contains all the information a trader needs. Covel rigorously reviews and analyzes years of detailed performance data to prove without question that trend following works. He breaks down trend following strategies including how to make volatility work; how to control risk; and how to make successful trading decisions "from the gut."Covel shows why trend following is ideal for individual traders who self-manage their portfolios or for the individual investor searching for a new type of investment advisor. Along the way he debunks an immense amount of misinformation/failed advice from pros who ought to know better. This timely book capitalizes on today's massive move back into the markets and investors' renewed determination to find strategies that really work.
http://rapidshare.com/files/169914602/Michael_Covel_-_Trend_Following.pdf

Money,Bank,Credit and Economic Cycles

Can the market fully manage the money and banking sector? Jesús Huerta de Soto, professor of economics at the Universidad Rey Juan Carlos, Madrid, has made history with this mammoth and exciting treatise that it has and can again, without inflation, without business cycles, and without the economic instability that has characterized the age of government control.

Such a book as this comes along only once every several generations: a complete comprehensive treatise on economic theory. It is sweeping, revolutionary, and devastating--not only the most extended elucidation of Austrian business cycle theory to ever appear in print but also a decisive vindication of the Misesian-Rothbardian perspective on money, banking, and the law.

Jörg Guido Hülsmann has said that this is the most significant work on money and banking to appear since 1912, when Mises's own book was published and changed the way all economists thought about the subject.

http://rapidshare.com/files/169594405/Money__Bank_Credit__and_Economic_Cycles.pdf

Fibonacci Trading

Fibonacci Trading

Made famous by the Italian mathematician Leonardo De Pisa, the Fibonacci number series holds a Golden Ratio that is universally found in nature and used by architects, plastic surgeons, and many others to achieve “perfect” aesthetic proportions. Now, in this groundbreaking guide, noted technical trading advisor Carolyn Boroden shows you how Fibonacci pattern studies can be used as an extremely effective method for achieving greater profitability in stocks, futures, and Forex markets.

Fibonacci Trading provides a one-stop resource of reliable tools and clear explanations for both identifying and taking advantage of the trade setups naturally occurring in the markets that will enable you to reach the highest rate of profitable trades. Inside, you'll find a unique trading methodology based on Fibonacci ratios, and the author's personal experience analyzing and setting up the markets in real time, which makes this practical volume invaluable to the self-directed investor.

http://rapidshare.com/files/169071018/Fibonacci_Trading_-_How_to_Master_the_Time_and_Price_Advantage_007149815X.pdf

The Logical Trader

The Logical Trader

An in-depth look at the trading system that anyone can use
The Logical Trader presents a highly effective, yet simple trading methodology that any trader anywhere can use to trade almost anything. The "ACD Method" developed and refined by Mark Fisher after many years of successful trading, provides price points at which to buy and sell as determined by the opening range of virtually any stock or commodity. This comprehensive guide details a widely used system that is profitably implemented by many computer and floor traders at major New York exchanges. The author's highly accessible teaching style provides readers of The Logical Trader with a full examination of the theory behind the ACD Method and the examples and real-world trading stories involving it.
Mark B. Fisher (New York, NY), an independent trader, is founder of MBF Clearing Corp., the largest clearing firm on the NYMEX. Founded in 1988, MBF Clearing has grown from handling under one percent of the volume on the NYMEX to nearly twenty percent of the trades today. A 1982 summa cum laude graduate from the Wharton School of Business, University of Pennsylvania, Fisher also received his master's degree in finance and accounting from Wharton.
New technology and the advent of around the clock trading have opened the floodgates to both foreign and domestic markets. Traders need the wisdom of industry veterans and the vision of innovators in today's volatile financial marketplace. The Wiley Trading series features books by traders who have survived the market's ever changing temperament and have prospered-some by reinventing systems, others by getting back to basics. Whether a novice trader, professional or somewhere in-between, these books will provide the advice and strategies needed to prosper today and well into the future.

http://rapidshare.com/files/168871498/MARK_FISHER-THE_LOGICAL_TRADER_APPLYING_A_METHOD_TO_THE_MADNESS-WILEY.pdf

The 100 Absolutely Unbreakable Laws of Business Success

The 100 Absolutely Unbreakable Laws of Business Success

The scrappy spirit of Horatio Alger is alive and well in success guru Brian Tracy. He may not be a household name yet like his colleagues Warren Bennis and Anthony Robbins, but (his publisher tells us) he still lectures hundreds of thousands annually on personal and professional development, including top cats at IBM and Arthur Andersen. This, his latest of some 10 books (including the "bestseller" Maximum Achievement), is exactly what its title suggests--100 maxims and MOs everyone must learn and live by to make it big, broken down into the laws of Life, Success, Business, Leadership, Money, Selling, Negotiating, and Time Management. Each law is followed up by anecdotes and quotes through history, plus bulleted points on "How You Can Apply This Law Immediately," which provide welcome structure and practicality.

http://rapidshare.com/files/168747569/The_100_Absolutely_Unbreakable_Laws_of_Business_Success.pdf

Using Options To Buy Stocks

Using Options To Buy Stocks

Not all options strategies are risky and speculative, nor do they require gut-wrenching full-time commitment to a computer screen and endless research. Dennis Eisen, Ph.D., a trained mathematician, has uncovered a strategy for investors wishing to hedge common stock positions More... over a much longer time horizon than standard option contracts. He discovered that option premiums in general do not reflect the expected long-term growth rate of the underlying equities. He now outlines an investment strategy to maximize this underutilized opportunity. Selling long-term options on highly rated companies can add profits to an investment portfolio.

Unlike stocks, warrants, or corporate bonds, options are not authorized or issued by any company on its behalf. An option is simply a contract between two parties, a buyer and a seller, for the right to buy or sell shares of a stock at a specified, fixed price and by a specified date in the future. Eisen explains in detail how long-term stock investors can:
-- generate several thousand dollars a month in premiums to add to stock positions -- without using their own money

http://rapidshare.com/files/168431885/Dennis_Eisen_-_Using_Options_To_Buy_Stocks_-_Build_Wealth_With_Little_Risk_And_No_Capital.pdf

The Warren Buffett Portfolio

The Warren Buffett Portfolio

It's no secret that most mutual funds fail to beat the performance of the S&P 500. And if the pros can't beat the averages, it's not unreasonable to assume that most individual investors can't, either. Why? According to Robert Hagstrom, author of The Warren Buffett Portfolio, a big reason is the industry's emphasis on diversification. In the interest of minimizing risk, many investors have "become intellectually numb to its inevitable consequence: mediocre results." As a result, they wind up owning too many stocks and churn their portfolios unnecessarily (for example, the average mutual fund holds 100 stocks and turns over 80 percent of its portfolio annually). In The Warren Buffett Portfolio, Hagstrom shows how Buffett and others use the idea of focus investing to organize winning portfolios.

Unlike Hagstrom's first book, The Warren Buffett Way, which describes how the world's greatest investor selects individual companies, this book looks at the mathematics, the psychology, and the mental models necessary to build a successful portfolio. The basic ideas: Pick no more than 10 to 15 companies with good track records and high probabilities of future success; plan to hang onto them for at least five years; and ignore predictions and the sometimes terrifying swings in market behavior. It's hard to argue with Hagstrom's approach, especially when he practices what he preaches. His fund, the Legg Mason Focus Trust, has 15 stocks, an annual turnover rate of 9 percent, and percentage annual returns in the mid-30s. For thoughtful investors and devotees of Warren Buffett, who are looking for more than the next hot stock tip, The Warren Buffett Portfolio is well-written guide. Recommended.

http://rapidshare.com/files/168113956/The_Warren_Buffett_Portfolio.pdf

How To Trade The New Single Stock Futures

How To Trade The New Single Stock Futures

A comprehensive introduction to the newest trading phenomenon in the United States.

Single stock futures (SSFs)-the trading of futures on individual stocks-is a new investment instrument in the United States. This union of stock and futures trading promises many new opportunities for investors; however, along with opportunity comes risk, which can only be resolved through experience and education.

For the first time ever, a leading stock and futures trading expert explains the ins and outs of SSFs, and tells stock and futures trading professionals as well as sophisticated individual investors how to move forward in the new world of trading futures on single stocks. Jake Bernstein offers an overview of the vital educational, procedural, and financial management issues regarding SSFs.

http://rapidshare.com/files/171028117/How_To_Trade_The_New_Single_Stock_Futures.pdf

Building Forums with vBulletin

Publisher: Packt Publishing Ltd.
Language: English
ISBN: 1904811671
Paperback: 245 pages
Data: Mar 2006
Format: PDF
Description: vBulletin is a very popular, commercial discussion forums application. Written in PHP, it is the system of choice for many of the biggest and most popular discussion forums on the Internet. Get your own forum up and running quickly Extensive coverage of the Administration Control Panel to put you on the right track for managing your board Customize the appearance of your vBulletin forum Change the site

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Professional Search Engine Optimization with PHP

?Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO?
Jaimie Sirovich / Cristian Darie | Wrox | ISBN: 0470100923 | 2007-04-16 | 350 pages | PDF | 7 Mb

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

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Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO

Book Description
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

From the Back Cover
Professional Search Engine Optimization with PHP

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site’s inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You’ll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you’ll apply this knowledge by creating a sample e-commerce catalog and an optimized WordPress blog.

What you will learn from this book

• Understand the criteria that influence search engine rankings
• Create keyword-rich URLs using PHP, Apache, and mod_rewrite
• Use HTTP Headers to properly indicate the status of web documents
• Create optimized content and cope with duplicate content effectively
• Avoid being the victim of black hat SEO techniques
• Understand and implement geo-targeting and cloaking
• Use site maps effectively—for users as well as search engines
• Create a search engine–friendly WordPress blog
• Build a search engine–friendly e-commerce catalog

Who this book is for

This book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

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The Essential Guide to Dreamweaver CS3 with CSS, Ajax, and PHP

Book Description
With over 3 million users worldwide, Adobe’s Dreamweaver is the most popular web development software in the world, and it just took another step forward with CS3, the new version released in 2007.

Having come a long way from its humble beginnings as a simple web design tool, CS3 allows you to rapidly put together standards compliant web sites and dynamic web sites with server-side languages and Ajax, and much more. To complement this great new application, David Powers has written the ultimate guide to itThe Essential Guide to Dreamweaver CS3 teaches you everything you need to know about the application, from setting up your development environment environment to publishing your sites and applications on the web, and everything in between.

• Takes you through your development environment set up
• Covers everything you need to create both standards compliant web sutes, and dynamic web applications
• Teaches several real world techniques using a series of step by step tutorials

What youll learn

• How to set up your ideal development environment, using Mac OSX/Windows, Apache (and IIS on Windows,) Apache, MySQL, and phpMyAdmin
• Creating standards compliant web sites using CS3’s XHTML and CSS features
• Creating dynamic web applications using CS3’s PHP and Spry Ajax server behaviors
• Building several real world web site functions, such as form validation, random quote generator, search function, user management/login pages, dynamic Ajax gallery, and much more.
• Creating an interface design in Fireworks CS3 and importing it into Dreamweaver CS3.
• How use Dreamweaver CS3’s XML functionality, to consume RSS feeds, and create Spry data sets
• Using includes, templates and master detail pages.
• How to publish your site after you’ve created it

Summary of Contents

• Chapter 1: Dreamweaver CS3Your Creative Partner
• Chapter 2: Building Dynamic Sites with Ajax and PHP
• Chapter 3: Getting the Work Environment Ready
• Chapter 4: Setting Up a PHP Site
• Chapter 5: Adding a Touch of Style
• Chapter 6: Creating a CSS Site Straight Out of the Box
• Chapter 7: Building Site Navigation with the Spry Menu Bar
• Chapter 8: Sprucing Up Content with Spry Widgets
• Chapter 9: Building Online Forms and Validating Input
• Chapter 10: Introducing the Basics of PHP
• Chapter 11: Using PHP to Process a Form
• Chapter 12: Working with PHP Includes and Templates
• Chapter 13: Setting Up MySQL and phpMyAdmin
• Chapter 14: Storing Records in a Database
• Chapter 15: Controlling Access to Your Site
• Chapter 16: Working with Multiple Tables
• Chapter 17: Searching Records and Handling Dates
• Chapter 18: Using XSLT to Display Live News Feeds and XML
• Chapter 19: Using Spry to Display XML
• Chapter 20: Getting the Best of Both Worlds with PHP and Spry

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Advanced PHP Programming (Developer’s Library)

Advanced PHP Programming (Developer’s Library)
Sams | ISBN: 0672325616 | 672 pages | March 1, 2004 | PDF | 2 Mb
Over the past three years PHP has evolved from being a niche language used to add dynamic functionality to small sites to a powerful tool making strong inroads into large-scale, business-critical Web systems. The rapid maturation of PHP has created a skeptical population of users from more traditional “enterprise” languages who question the readiness and ability of PHP to scale, as well as a large population of PHP developers without formal computer science backgrounds who have learned through the hands-on experimentation while developing small and midsize applications in PHP.

While there are many books on learning PHP and developing small applications with it, there is a serious lack of information on “scaling” PHP for large-scale, business-critical systems. Schlossnagle’s Advanced PHP Programming fills that void, demonstrating that PHP is ready for enterprise Web applications by showing the reader how to develop PHP-based applications for maximum performance, stability, and extensibility.

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