McGraw-Hill - Introduction to Operations Research 7th Ed.

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NEW EMPHASES Today's students in introductory operations research courses tend to be very interested in learning more about the relevance of the material being covered, including how it is actually being used in practice. Therefore, without diluting any of the features of the 6th edition, the focus of the revision for this edition has been on increasing the motivation and excitement of the students by making the book considerably more "real world" oriented and accessible. The new emphasis on the kinds of software that practitioners use is one thrust in this direction. Other major new features are outlined below. Twenty-five elaborate new cases, embedded in a realistic setting and employing a stimulating storytelling approach, have been added at the end of the problem sections. All but one of these cases were developed jointly by two talented case writers, Karl Schmedders (a faculty member at the Kellogg Graduate School of Management at Northwestern University) and Molly Stephens (recently an operations research consultant with Andersen Consulting). We also have further fleshed out six cases that were in the 6th edition. The cases generally require relatively challenging and comprehensive analyses with substantial use of the computer. Therefore, they are suitable for student projects, working either individually or in teams, and can then lead to class discussion of the analysis. A complementary new feature is that many new problems embedded in a realistic setting have been added to the problem section of many chapters. Some of the current problems also have been fleshed out in a more interesting way. This edition also places much more emphasis on providing perspective in terms of what is actually happening in the practice of operations research. What kinds of applications are occuring? What sizes of problems are being solved? Which models and techniques are being used most widely? What are their shortcomings and what new developments are beginning to address these shortcomings? These kinds of questions are being addressed to convey the relevance of the techniques under discussion. Eight new sections (Secs. 10.7, 12.2, 15.6, 18.5, 19.8, 20.1, 20.10, and 22.2) are fully devoted to discussing the practice of operations research in such ways, along with briefer mentions elsewhere. The new emphases describe above benefited greatly from our work in developing our recent new textbook with Mark S. Hillier (Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets, Irwin/McGraw-Hill, 2000). That book has a very different orientation from this one. It is aimed directly at business students rather than students who may be in engineering and the mathematical sciences, and it provides almost no coverage of the mathematical and algorithms of operations research. Nevertheless, its applied orientation enabled us to adapt some excellent material developed for that book to provide a more well-rounded coverage in this edition.

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