Expanded and revised to cover even more SEO-specifics, including information on how to write SEO-friendly tags and case studies about actual companies that have implemented the exact techniques drawn from first edition of the SEO Bible to improve their web site rankings in search engines. SEO Bible, 2E helps organizations and business in the small- to mid-sized market optimize their search results and capture more traffic and exposure for their products and services. The book includes specific information about how to get listed in the major search engines, directories and indexes as well as strategy suggestions to guide the planning and implementation of a successful SEO campaign. New information in this edition includes actual case studies of Web sites that have implemented the book’s specific SEO techniques to significantly improve search rankings, along with detailed advice on how to write an SEO-friendly tag for maximum exposure. The SEO Bible is designed to be the only SEO resource that an individual needs to plan and implement a successful SEO program. It includes callouts with additional tips to help the reader find the shortest route to success. Sidebars provide additional information and point readers to additional resources that will help them better understand aspects of SEO. Interviews with 16 executives from top search companies help readers understand how search is valuable for far more than traffic and what to expect for the future of search engine optimization. Additional appendices show the reader all of the specifics needed to create successful listings with Google, MSN, and Yahoo! and explain some of the most commonly available SEO tools and software applications.
Topics Covered:
Creating an SEO Plan
Building Your Site
Pay-Per-Click and SEO
Tagging your Site
The Content Puzzle
Behavioral Targeting
The role of links and linking
Adding your Site to directories
Inclusion Services
Robots, Spiders, and Crawlers
Automating SEO Optimization
Maintaining SEO
After the Launch
Analyzing your Success Rates
Planning Worksheets.
From the Back Cover
Increase your web traffic with better search results
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site's search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.
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Learn how to give your web site search appeal
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Target behaviors and draw the customers you really want
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Employ social media in your search engine marketing
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Optimize your site specifically for Google®, MSN®, or Yahoo!®
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Demystify the role of links and linking in search
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Understand robots, spiders, and crawlers
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Analyze your SEO efforts and see what works
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Make use of SEO tools available online
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Create a winning SEO plan
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Read interviews with over a dozen SEO experts
Download Here
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1 comment:
Hi..
The content in the article is great and very informative.
It has great information which can be used as reference for many SEO companies mainly for those who are planning to start there career in SEO.
In all great work, i would also follow them.
Thanks..
john..
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